Super Bowl Ads Don’t Age Well
Tuesday, February 9th, 2010An advertising executive asks why consumer companies spend millions to ignore or insult the over-50 audience that buys the most products
An advertising executive asks why consumer companies spend millions to ignore or insult the over-50 audience that buys the most products
Super Bowl Ads Need to Age Gracefully
Tuesday, February 9th, 2010An advertising executive asks why consumer companies spend millions to ignore or insult the over-50 audience that buys the most products
Google Touts Search in Super Bowl Ad
Monday, February 8th, 2010Google Inc., the world’s most popular search engine, ran a minute-long commercial during the Super Bowl, marking a rare use of TV advertising for the company.
Stocks: Don’t Expect a Super Bowl Bailout
Sunday, February 7th, 2010Statistically, a win by either the Colts or Saints would point to market gains ahead -- which tells you all you need to know about the validity of a 'Super Bowl Effect,' says Ben Steverman
