Super Bowl Ads Don’t Age Well

Tuesday, February 9th, 2010

An advertising executive asks why consumer companies spend millions to ignore or insult the over-50 audience that buys the most products

Super Bowl Ads Need to Age Gracefully

Tuesday, February 9th, 2010

An advertising executive asks why consumer companies spend millions to ignore or insult the over-50 audience that buys the most products

Google Touts Search in Super Bowl Ad

Monday, February 8th, 2010

Google Inc., the world’s most popular search engine, ran a minute-long commercial during the Super Bowl, marking a rare use of TV advertising for the company.

Stocks: Don’t Expect a Super Bowl Bailout

Sunday, February 7th, 2010

Statistically, a win by either the Colts or Saints would point to market gains ahead -- which tells you all you need to know about the validity of a 'Super Bowl Effect,' says Ben Steverman